Wendi Dawson

Over the past 25 years, Wendi Dawson has been working with private companies and listed organisations in the Australian and New Zealand markets to achieve growth and advantage for their brands. Throughout her career, Wendi has enjoyed working as part of various senior executive teams to achieve their strategic growth goals and hone their competitive advantage.

Leveraging off her extensive background in consulting, sales and leadership development, she has worked to create high-performance cultures and teams, using coaching and mentoring to refocus a company’s culture on creating the best experience and outcome for their customers.

As an experienced B2B sales leader selling into a variety of industry sectors including financial services, wealth, medical/healthcare, and business services, Wendi has identified market trends and develop sales strategies to retain and grow existing customers, win new business, grow market share, and transform sales teams.  All of these experiences have strengthened her to become a more insightful, resilient, empathetic, and optimistic leader – especially for organisations and business communities during times of volatility, uncertainty, and change.